Writing a research paper on social media advertising
The social media has allowed people to have a common platform to share their ideas, opinions and news about what happens around them. In fact, it is also being used by advertisers and companies for commercial purposes such as searching a recruiting new hires, finding potential interns and promoting the newest products.
When writing a research paper on social media advertising, think of the purpose of your paper and what audience you are gearing it for. Here are some helpful tips on how to write a research paper well.
- Think of what angle you want to take
You can choose to write about how social media advertising is being used as an effective tool in a particular sector, such as education, public health or business. A comparative study can also be done exploring the differences between traditional media sources such as radio, television and print media in the advertising world, compared to social media. Social media allows new opportunities and greater flexibility to embed advertising messages in daily online conversations and posts.
- Write out an outline
When you are certain of how your arguments will line up and have a structure in your mind, go ahead and write down some notes on the logical progression of your points. Having an outline can help you write clearly and prevent tangents from the original topic. You can edit and update your outline based on new ideas that emerge or when you feel like a different organization will be more beneficial.
- Looking up research to back your ideas
Research on social media marketing is of the utmost importance when starting to write a research paper in that area. Go through past students’ research papers, published theses and dissertations, reputed works in the subject and other well-known resources to bolster your ideas. Acknowledging existing research on social media advertising and presenting a literature review that establishes context, distinguishes a great paper from a mediocre one.
- Revisions before submission
As every graduate student knows, revisions are a must before submitting a research paper. Since it is a complex and lengthy piece of writing, a lot of small errors might pop up if you are not careful. Take the time to scan your writing in detail and make sure that there are no grammatical errors, typos or lexical errors. It is also important to check that your references are all accounted for and neatly listed according to the style guide.